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Resources

Resource Library for NGOs and Impact Practitioners.

A collection of guides, toolkits and templates from across our network, for small conservation and community organisations.

Round-up

AI tools for nonprofit brands

Mighty Ally

A round-up of AI tools useful to a small comms team.

Digital & MarketingOpen ↗
Guide

Analytics Fundamentals

Whole Whale

Make sense of your website and campaign data.

Impact & M&EOpen ↗
Blog

Ann-Murray Brown — M&E guides

Ann-Murray Brown

Theory of change, logframes, indicators & M&E systems. Some articles are subscriber-only.

Impact & M&EOpen ↗
Reading

Approaching Evaluation Developmentally

Barefoot Guide

An evaluation approach suited to emergent, community-led work. Shared freely by Barefoot Guide (barefootguide.org).

Impact & M&EOpen ↗
Toolkit

Asking Better Questions

Barefoot Guide

A facilitation tool for deeper conversations.

Frameworks & ToolsOpen ↗
Toolkit

Asset Based Community Development — Overview

Barefoot Guide

Start from a community's strengths, not its needs. Shared freely by Barefoot Guide (barefootguide.org).

Community-Led DevelopmentOpen ↗
Book

Barefoot Guide 1 — Organisation Development

Barefoot Guide8 languages

A free book on strengthening a community organisation.

Running Your NGOOpen ↗
Book

Barefoot Guide 10 — My Food is African

Barefoot Guide

Community food sovereignty, in practice.

Community-Led DevelopmentOpen ↗
Book

Barefoot Guide 11 — The Climate Emergency

Barefoot Guide

A free practitioner's book on community climate action.

Conservation & EnvironmentOpen ↗
Book

Barefoot Guide 13 — Restoring our Home in Nature

Barefoot Guide

The African Biodiversity Network story of ecological restoration.

Conservation & EnvironmentOpen ↗
Book

Barefoot Guide 4 — The Real Work of Social Change

Barefoot Guide

A free book on the practice of leading social change.

Community-Led DevelopmentOpen ↗
Guide

Beginner's guide to messaging & storytelling

Mighty Ally

Turn your work into a story people remember.

Storytelling & BrandOpen ↗
Course

Branding 101

Philanthropy University

How to define your brand — from vision, mission and values through to visual identity and how the brand is experienced by supporters.

Storytelling & BrandOpen ↗
Template

Budget template

Tools4Dev

A downloadable Excel budget template for building the detailed budget donors almost always require, suited to small and medium programmes.

FundraisingOpen ↗
Course

Business and Impact Planning for Social Enterprises

edX

MIT: defining impact goals, building a theory of change, and planning a financially sustainable social enterprise that can grow its reach.

Strategy & Theory of ChangeOpen ↗
Course

Climate Solutions

edX

University of Edinburgh: the practical actions and solutions needed to address the climate challenge, from ecosystems to policy and behaviour.

Conservation & EnvironmentOpen ↗
Template

Concept note template

Tools4Dev

A downloadable Word concept note template for the short summary donors often request as the first step in a funding application.

FundraisingOpen ↗
Guide

Craft a CSR pitch beyond funding

Mighty Ally

Approaching corporate partners for more than money.

FundraisingOpen ↗
Course

Creating a Theory of Change

Philanthropy University

How to build and use a theory of change to connect activities to measurable outcomes, including running an inclusive process and communicating the model in graphics and narrative.

Impact & M&EOpen ↗
Course

Developing an Operating Budget

Philanthropy University

The types of budget, the parts of an operating budget, and how to run an inclusive process to build one for your organisation.

Running Your NGOOpen ↗
Course

Digital Advertising for Nonprofits

Philanthropy University

An introduction to digital advertising tools such as Google Ads and Facebook Ads to reach donors, volunteers and partners online.

Digital & MarketingOpen ↗
Guide

Digital Advertising Fundamentals

Whole Whale

How online ads work for a nonprofit.

Digital & MarketingOpen ↗
Guide

Digital Fundraising Fundamentals

Whole Whale

Execution-ready online fundraising basics.

FundraisingOpen ↗
Article

Diversified funding is a nonprofit nemesis

Mighty Ally

Why over-diversifying income can hurt — and what to do instead.

FundraisingOpen ↗
Course

Environmental DNA: Assessing Ecosystem Health

edX

ETH Zurich: environmental DNA (eDNA) as a modern, low-cost method for biodiversity monitoring and assessing the health of ecosystems.

Conservation & EnvironmentOpen ↗
Course

Essentials of Nonprofit Strategy

Philanthropy University

The core building blocks of organisational strategy: defining the problem, understanding beneficiary needs, designing a theory of change, and setting criteria to assess progress.

Strategy & Theory of ChangeOpen ↗
Course

Establishing Effective Partnerships

Philanthropy University

Frameworks and tools for building partnerships, from identifying and assessing potential partners to negotiating and signing partnering agreements.

Community-Led DevelopmentOpen ↗
ArticleOurs

Ethical elephant conservation: what it really means

The Impact Network

Ethical elephant tourism is a phrase that gets used a lot. Here is what it actually looks like.

Conservation & EnvironmentView →
Course

Evaluating Impact in Low- and Middle-Income Countries

edX

World Bank Group: the methods used to rigorously measure whether a programme actually causes the outcomes it claims, including impact evaluation design.

Impact & M&EOpen ↗
Exercise

Exploring the Unique Roles of NGOs

Barefoot Guide

A strategy role-play exercise for teams. Shared freely by Barefoot Guide (barefootguide.org).

Running Your NGOOpen ↗
Follow

Follow Ann-Murray Brown on LinkedIn

Ann-Murray Brown

Where she shares free monitoring & evaluation tips regularly.

Impact & M&EOpen ↗
Course

From Data Collection to Data Use

Philanthropy University

How to collect, store, manage, analyse and act on project data, and communicate findings to stakeholders. A practical follow-on for teams putting an M&E system into practice.

Impact & M&EOpen ↗
Course

Fundraising Strategies

Philanthropy University

Practical fundraising approaches: assessing financial readiness, identifying funding sources, writing grant proposals, and running crowdfunding campaigns.

FundraisingOpen ↗
Guide

Google Ad Grant — learn the basics

Whole Whale

The grant itself (up to $10k/mo of free Google ads) is free from Google; these are free learning articles.

FundraisingOpen ↗
Course

Grant Proposal Writing

edX

University of Alaska Fairbanks: the structure and components of a competitive grant proposal, aimed at securing funding for a project or programme.

FundraisingOpen ↗
Guide

How to conduct and analyse semi-structured interviews

Tools4Dev

Guidance on running qualitative interviews, from sample size and interviewer training through building rapport to coding, cleaning and thematically analysing the responses.

Impact & M&EOpen ↗
Guide

How to create a monitoring and evaluation (M&E) system

Tools4Dev

How to design a complete M&E system: the indicators, tools and processes needed to track whether a programme was delivered as planned and is achieving results, and how the data flows.

Impact & M&EOpen ↗
Toolkit

How to Give and Receive Helpful Feedback

Barefoot Guide

A short, practical team-culture tool.

Running Your NGOOpen ↗
Guide

How to write a logical framework (logframe)

Tools4Dev

A step-by-step guide to building a logframe that maps activities to outputs, outcomes and goals, including how to write indicators, means of verification, and the risks and assumptions column.

Impact & M&EOpen ↗
Guide

How to write a monitoring and evaluation (M&E) framework

Tools4Dev

Walks through the five steps of building an M&E framework: choosing indicators, defining them precisely, setting baselines and targets, assigning responsibility, and pulling it together in a template.

Impact & M&EOpen ↗
Guide

How to write good survey questions

Tools4Dev

Practical rules for writing clear survey questions that collect accurate data: use local language, keep each question to one issue, avoid leading wording, and account for how much people can recall.

Impact & M&EOpen ↗
Guide

How to write the sustainability section of a proposal

Tools4Dev

Helps you write an honest sustainability section by identifying whether a project is a one-off intervention, a social enterprise or an ongoing programme, and what each needs to last.

FundraisingOpen ↗
Course

Human Capital Strategy

Philanthropy University

The basics of people management for small organisations: shaping culture, recruiting and hiring, adapting structure as you grow, setting pay and managing performance.

Running Your NGOOpen ↗
Course

Introduction to Project Management

edX

University of Adelaide: the fundamentals of planning, running and delivering a project, applicable across sectors and organisation sizes.

Frameworks & ToolsOpen ↗
Course

Leadership: Ten Rules for Impact and Meaning

Philanthropy University

Ten guiding principles of entrepreneurial leadership through stories and case studies — purpose, recruiting talent, managing risk and driving innovation.

Running Your NGOOpen ↗
Article

Logframe vs theory of change: what is the difference?

Tools4Dev

Compares the two most common planning tools — a logframe tracks specific activities and outputs in a matrix, while a theory of change gives a broader view of how and why change happens — and helps you decide which to use.

Impact & M&EOpen ↗
Course

Managing Project Finances

Philanthropy University

How to construct a project budget, track and analyse expenditure, and communicate about finances across a team, with an emphasis on donor compliance. From FHI 360.

Running Your NGOOpen ↗
Course

Monitoring, Evaluation and Learning for Adaptation

edX

SDG Academy: building practical monitoring, evaluation and learning systems — framed around climate adaptation but applicable to environmental and community programmes generally.

Impact & M&EOpen ↗
Course

Nonprofit Communications

edX

MindEdge: the core communications work of a nonprofit, from messaging and media relations to communicating clearly with internal and external audiences.

Running Your NGOOpen ↗
Podcast

Nonprofit NewsFeed & Podcast

Whole Whale

Weekly sector news and interviews, free.

Sector News & LearningOpen ↗
Dashboard

Nonprofit Wellness Index

Whole Whale

Free sector-benchmarking dashboard for planning and board conversations.

Impact & M&EOpen ↗
Guide

Pitch deck: not as hard as you think

Mighty Ally

A practical structure for a funding pitch deck.

FundraisingOpen ↗
Course

Planning for Monitoring and Evaluation

Philanthropy University

Build your own M&E plan: how M&E links to project design, choosing indicators, selecting data-collection methods, and assigning roles. From FHI 360.

Impact & M&EOpen ↗
Article

Policies every organisation should have

Tools4Dev

Why organisations need formal policies, and seven essentials — from a code of conduct to grievance and accountability procedures — plus the standard components every policy should contain.

Running Your NGOOpen ↗
Course

Proposal Planning for Grant-Funded Projects

edX

University of Alaska Fairbanks: the planning that precedes a grant application — identifying funders, defining need, and building the project design.

FundraisingOpen ↗
Template

Proposal template

Tools4Dev

A downloadable Word proposal template for small to medium programmes when a donor has not supplied their own format, with guidance on when to use it. Creative Commons licensed.

FundraisingOpen ↗
ArticleOurs

Protecting Madagascar’s lemurs: inside the fieldwork

The Impact Network

Madagascar is like nowhere else on Earth — and its lemurs need our help. Here is the work behind it.

Conservation & EnvironmentView →
Guide

Setting KPIs that drive impact

Mighty Ally

Choosing measures that reflect real change, not vanity metrics.

Impact & M&EOpen ↗
Course

Sharks! Global Biodiversity, Biology and Conservation

edX

Cornell University: how scientists study and conserve sharks and their relatives, using real field and lab research to teach biodiversity and conservation methods.

Conservation & EnvironmentOpen ↗
Guide

Six steps toward beneficiary understanding

Mighty Ally

Understand the people you serve before you design for them.

Community-Led DevelopmentOpen ↗
Course

Social Entrepreneurship and Systems Change

edX

Harvard University: how social entrepreneurs design innovative solutions, build effective organisations, and collaborate to change the systems that create social and environmental problems.

Strategy & Theory of ChangeOpen ↗
Course

Storytelling for Impact

Philanthropy University

A narrative framework for turning facts into stories that move audiences to act, including tailoring stories to different audiences and building a reusable story bank.

Storytelling & BrandOpen ↗
Course

Storytelling for Social Change

edX

University of Michigan: crafting stories that build empathy and drive action, for people communicating a cause or mission.

Storytelling & BrandOpen ↗
Guide

Strategic plan: be fundable

Mighty Ally

How to write a strategic plan funders take seriously.

Strategy & Theory of ChangeOpen ↗
Reading

Supporting Data Collection by the Poor

Barefoot Guide

Sheela Patel on community-owned data collection.

Impact & M&EOpen ↗
Article

The 10 steps of monitoring and evaluation

Tools4Dev

A ten-step process that integrates M&E with project design, running from needs analysis and stakeholder mapping through theory of change and indicators to data analysis and reporting.

Impact & M&EOpen ↗
Guide

The best story wins — how to write one

Mighty Ally

A step-by-step method for a strong feature story.

Storytelling & BrandOpen ↗
Framework

The Fundable / Findable Framework

Mighty Ally

Mighty Ally's master framework for being both fundable and findable.

Strategy & Theory of ChangeOpen ↗
Guide

The one-sentence theory of change

Mighty Ally

A simple formula to state the change you create and how.

Strategy & Theory of ChangeOpen ↗
Framework

The Three-fold Theory of Social Change

Barefoot Guide

Doug Reeler's widely-used model of how social change actually happens.

Strategy & Theory of ChangeOpen ↗
Framework

The U-Process of Change

Barefoot Guide

A field-tested process for working through complex change.

Strategy & Theory of ChangeOpen ↗
Slides

Theories of Change: Making Them Accessible

Ann-Murray Brown / Prevention Collaborative

An 8-page deck by Ann-Murray Brown, hosted openly by Prevention Collaborative.

Impact & M&EOpen ↗
Article

Top tools for M&E practice

Tools4Dev

A round-up of M&E resources and platforms — indicator libraries, results-based handbooks, and social-impact and data-visualisation tools — with notes on which suit different project sizes.

Frameworks & ToolsOpen ↗
Framework

Using Emergence to Take Innovations to Scale

Barefoot Guide

Wheatley & Frieze on how small local efforts scale through networks.

Strategy & Theory of ChangeOpen ↗
Guide

Visual identity: a simple but complete guide

Mighty Ally

Build a credible visual identity without a big budget.

Storytelling & BrandOpen ↗
Article

What is a theory of change?

Tools4Dev

An introduction to theory of change: what it is, why it helps with planning and evaluation, and its core components — long-term outcomes, preconditions, assumptions and the pathway of change.

Impact & M&EOpen ↗
Library

Whole Whale Resource Library

Whole Whale

Free guides across analytics, SEO, ads, email & social.

Digital & MarketingOpen ↗
Course

Whole Whale University

Whole Whale

A library of nonprofit courses (free tier available).

Running Your NGOOpen ↗
ArticleOurs

Why our programmes are built from two-week research modules

The Impact Network

Every programme is two 2-week conservation research modules. Here is why — and how it works for you.

Running Your NGOView →
Guide

Writing Stories of Practice

Barefoot Guide

The Barefoot Guide method for writing real stories of change.

Storytelling & BrandOpen ↗
Grow the shelf

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